The table below summarizes what data Triblio may process on behalf of customers. Any specifics are subject to the Data Processing Agreement a customer defines for their engagement. Absent other agreements, all data below is deleted 30 days after a customer ends their engagement with Triblio.
From CRM
| Data type | Use case | Processing activity | Retention |
| Domain on account or opportunity record | Audience definition | Read a list of domains and translate into Triblio campaign audience | Nightly refreshes / deletions |
| Domain on lead record | Lead to account matching | Match domain associated with lead to domain associated with account records | Nightly refreshes / deletions |
| Email address on lead record | Advertising to a list of leads | Anonymize leads and create a cookie pool for advertising | Nightly refreshes / deletions, and user has opt-out capability |
From Marketing Automation
| Data type | Use case | Processing activity | Retention |
| Marketing Automation Cookie ID | Audience definition | Read a list of cookie IDs from a MAP segment and load into a Triblio audience | Nightly refreshes / deletions |
| IP address | Audience definition | Read a list of IP addresses from a MAP segment and load into a Triblio audience | Nightly refreshes / deletions |
From Your Website
| Data type | Use case | Processing activity | Retention |
| IP address | Reporting, Audience definition | Read an IP address on a visitor and match to an account through Triblio's IP-to-company engine | Policy defined by customer, and user has opt-out ability |